CORELLE.
Design Sprint
Industry Collaboration & Market Exploration
In celebration of Corelle’s 50+ year legacy, I participated in a 4-day intensive design sprint in collaboration with the company’s top creative and strategy teams. A select group of students was invited to reimagine products for Corelle’s existing collections — blending the brand’s heritage with emerging lifestyle needs.
Design Process & Deliverables
The design process focused on translating cultural and behavioral insights into future-facing product concepts. Through rapid ideation, visual storytelling, and material exploration, we developed proposals that honored Corelle’s iconic simplicity while exploring new aesthetics and use cases. Final deliverables included high-fidelity renderings, contextual scenarios, and product narratives that positioned Corelle for relevance in evolving markets.
4 Day Sprint
Focus & Activities
Day 1 Team Formation & Typology Selection
Paired into teams of two
Chose one product typology from Corelle’s curated collection
Day 2 Research, Ideation & Digitization
Conducted market & trend research
Sketched initial concepts and moodboards
Digitized chosen collection in CAD
Day 3 Concept Pitch & Branding
Presented developed concepts to Corelle’s design team
Refined direction based on feedback
Created a branding campaign and presentation deck
Day 4 Concept Introduction & Next Steps
Unveiled the final design to stakeholders
Outlined production feasibility and roadmap for further development
Typology
Contemporary Typology & Team Collaboration
While redesigning new styles for Corelle’s established typologies, my teammate and I took a contemporary approach — honoring the brand’s iconic legacy while evolving it for today’s consumers. Our concept emphasized modern, approachable aesthetics that remained true to Corelle’s identity, using clean geometry and intuitive form to express familiarity with a fresh twist.
Development & Design
The process involved rapid ideation, trend analysis, and CAD modeling, resulting in visual renderings and contextual use scenarios that communicated both emotional resonance and market relevance. Our final design celebrated Corelle’s long-standing reputation for durability and simplicity — now reimagined through a lens of everyday modern living.
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